Architecture Design Influence Graphic Design

Minimalism In Design

It was in the year 1960 when minimalism was an art movement. Minimalism believes in being simple is sophisticated.

Minimalist design refers to keeping their walls with pastel shades. Great skill is required to excel in the concept of minimalism. The minimalist design companies only with the essential elements that are needed this concept is used by designers, architects, artists, and in many other fields as well. The trend of too many lights, too many colours, and too many graphics have gone old; now it is the trend of minimalism in design. The concept of minimalistic design was originated in Japanese culture. Minimalism is applied in many fields and now it has been also applied in graphic design and web design as well. The concept of less is more has been applied in architectural design by a German-American architect by the name Ludwig Mies Vander Rohe who was the Pioneer of this minimalist movement. Very few elements should be added to the products displayed on the website so that the products become simple and less complicated. In the field of digital products, minimalism is a Growing Trend. To improve the efficiency of performance on the web in mobile apps and communicating information, minimalism focuses on the creation of a high signal to noise ratio. The relationship of relevant to irrelevant information is represented by the signal to noise ratio. Visuals, text content, animation, and videos all come under information. A brilliantly functional and exceptionally strategic website can be created by using the concept of minimalism. Compatibility between different size screens, faster loading times of the website, and good aesthetics are a few benefits to the digital design by the concept of minimalism. The concept of less-is-more has spread very quickly in digital design.

Application of Minimalism in Digital Design

To carefully prioritize the elements by understanding the requirement of the user and building a minimalist interface is the key responsibility of a web designer. The elimination of fancy and decorative elements along with the unnecessary text and data is of utmost importance. The design should be made in such a way that only the required and necessary elements should be displayed on the web page. Clarity and not hiding is the key idea in the concept of minimalist design. Never hide the useful and primary information on your website because most of the users want to see properly conveyed information and navigation options. The backbone of minimalism lies in using the empty-space between the visual elements very carefully and so giving a brilliant look to the entire page and emphasizing more on the visual elements which are available on the page. Emphasis on existing elements can be created by incorporating more empty-space in between the elements. The concept of less is more is also applicable to the most important factor on the web page which is color. It is a responsibility of the designer to choose a color palette which has only a few set of colors or go for a single color scheme or may use the tints, tones, and shades of a single color. The bold usage of font and the typography plays a critical role on any webpage. The user wants to read only the information which is important in it and typography which uses bold font makes it easier to be read by the user. The designer creating the web page can choose the right type of hierarchy by changing the style, font size, and weight of the words used. There are many web-designers available who practice the minimalist concept of design. Visibility of certain products is completely dependent on the size and the resolution of that particular image and this is done on the two-dimensional design, it might be as a pattern, illustration, icons, or buttons and choosing a simple design makes your website look even more simple, functional, and elegant.

When you have a very complex product, then applying minimalism to it will be a really hard task for you. Minimalism works wonders with the products or services which has a very simple role and content. Product with too many features and functionality will be hard to manage when you use this concept. Great ability and skill go into making a perfect minimalist design on a web page. Good user experience and the same functionality and clarity should be maintained as you find them in a regular website. In a minimalist web page, there should be very few elements used which is extremely challenging. The webpage should be focusing on the main concept of the entire organization and that is the whole idea of minimalism. To make any website a consistent or focused, the color used can make a huge difference. Only one color can be used if you want to make your website a consistent one on all the pages of the website. Creating a balance of the images and the functional icons on your website gives it a complete and professional look.


Hello & Welcome

Hello and welcome to my site. My name is Jonathan Saunders. I am a life-long designer who has worn many different hats throughout my career in the design world. You can learn more about my design consultancy here and inquire about hiring me here. On this site you will also find blog posts with some of my musings on different areas of design and a look into some of my design inspiration. Thank you for stopping by!