Architecture Design Influence Graphic Design

Minimalism In Design

It was in the year 1960 when minimalism was an art movement. Minimalism believes in being simple is sophisticated.

Minimalist design refers to keeping their walls with pastel shades. Great skill is required to excel in the concept of minimalism. The minimalist design companies only with the essential elements that are needed this concept is used by designers, architects, artists, and in many other fields as well. The trend of too many lights, too many colours, and too many graphics have gone old; now it is the trend of minimalism in design. The concept of minimalistic design was originated in Japanese culture. Minimalism is applied in many fields and now it has been also applied in graphic design and web design as well. The concept of less is more has been applied in architectural design by a German-American architect by the name Ludwig Mies Vander Rohe who was the Pioneer of this minimalist movement. Very few elements should be added to the products displayed on the website so that the products become simple and less complicated. In the field of digital products, minimalism is a Growing Trend. To improve the efficiency of performance on the web in mobile apps and communicating information, minimalism focuses on the creation of a high signal to noise ratio. The relationship of relevant to irrelevant information is represented by the signal to noise ratio. Visuals, text content, animation, and videos all come under information. A brilliantly functional and exceptionally strategic website can be created by using the concept of minimalism. Compatibility between different size screens, faster loading times of the website, and good aesthetics are a few benefits to the digital design by the concept of minimalism. The concept of less-is-more has spread very quickly in digital design.

Application of Minimalism in Digital Design

To carefully prioritize the elements by understanding the requirement of the user and building a minimalist interface is the key responsibility of a web designer. The elimination of fancy and decorative elements along with the unnecessary text and data is of utmost importance. The design should be made in such a way that only the required and necessary elements should be displayed on the web page. Clarity and not hiding is the key idea in the concept of minimalist design. Never hide the useful and primary information on your website because most of the users want to see properly conveyed information and navigation options. The backbone of minimalism lies in using the empty-space between the visual elements very carefully and so giving a brilliant look to the entire page and emphasizing more on the visual elements which are available on the page. Emphasis on existing elements can be created by incorporating more empty-space in between the elements. The concept of less is more is also applicable to the most important factor on the web page which is color. It is a responsibility of the designer to choose a color palette which has only a few set of colors or go for a single color scheme or may use the tints, tones, and shades of a single color. The bold usage of font and the typography plays a critical role on any webpage. The user wants to read only the information which is important in it and typography which uses bold font makes it easier to be read by the user. The designer creating the web page can choose the right type of hierarchy by changing the style, font size, and weight of the words used. There are many web-designers available who practice the minimalist concept of design. Visibility of certain products is completely dependent on the size and the resolution of that particular image and this is done on the two-dimensional design, it might be as a pattern, illustration, icons, or buttons and choosing a simple design makes your website look even more simple, functional, and elegant.

When you have a very complex product, then applying minimalism to it will be a really hard task for you. Minimalism works wonders with the products or services which has a very simple role and content. Product with too many features and functionality will be hard to manage when you use this concept. Great ability and skill go into making a perfect minimalist design on a web page. Good user experience and the same functionality and clarity should be maintained as you find them in a regular website. In a minimalist web page, there should be very few elements used which is extremely challenging. The webpage should be focusing on the main concept of the entire organization and that is the whole idea of minimalism. To make any website a consistent or focused, the color used can make a huge difference. Only one color can be used if you want to make your website a consistent one on all the pages of the website. Creating a balance of the images and the functional icons on your website gives it a complete and professional look.

Design Influence Graphic Design Product Design

Dieter Rams Design Influence

Dieter rams is a German industrial designer who trained and worked as an architect for a very long time until he joined the electronic devices manufacture Braun. After just a few years he became the chief designer a position in which he held for over 35 years. During his time, he designed a lot of iconic devices ranging from record players to furniture to storage systems.

He is also accredited with the memorable phrase “weniger aber besser” which translates to less but better. He is known to use graphic designs, form, proportion and materiality to create order within his designs. He never lets his work to be the center of attention instead he lets his work become part of the environment through precision and order.


Dieter Rams is closely associated with the consumer products company Braun and the functionalist school of industrial design. He was born in Wiesbaden Germany in 1932. He was influenced strongly by the presence of his grandfather who was a carpenter. His early awards for carpentry led him to training as an architect as Germany was rebuilt in the early 1950s.

Dieter Rams Design

In 1955, Rams was prompted by an eagle eye friend and applied for a job at the Germany electrical products company, Braun. Erwin and Artur Braun after the death of their father recruited Rams whose job was to modernize the interior of the company which was launching revolutionary electrical products. He became a protege of Ulm school of design luminaries Fritz Eichler, Hans Gugelot and Otl Aicher. He became involved with the product design very quickly and famously added the clear Perspex lid to the SK4 radiogram in 1956. He was later appointed the head of design at Braun from the year 1961 to 1995. Along with his design team he is responsible for the some of the many seminal domestic electrical products and furniture of the 20th century. He is popularly known for his ten principles of good design.

Good design is innovative

The possibilities of innovation are never exhausted by any means. Through innovation and design there is always an avenue for technological development offering new opportunities. However, technological development develops in tandem with innovative technology and will never be an end in itself.

Good design makes product useful

A product that is being designed to be used has to satisfy certain criteria not just functional but also psychological and of aesthetic value. A good design emphasizes the use of a product whilst disregarding anything that could possibly distract from it.

Good design is aesthetic

The aesthetic quality of a product refers to its integral usefulness because the products that people use on a daily basis affects their well-being. Only well executed objects can be beautiful.

Good design makes a product understandable

A good design brings clarity to a product. It can make the product talk and at best it is self-explanatory.

Good design is unobtrusive

Products that are able to fulfill a purpose are like tools. They are never decorative objects nor do they work for arts. Their design should be neutral and restrained so as to leave room for the users of self-expression.

Good design is honest

A good design does not make a product more valuable, powerful or innovative than it already is. It doesn’t attempt to manipulate the consumer with promises that it cannot keep.

Good design is long lasting

A good design is long lasting and avoids being fashionable and never appears antiquated. Unlike fashionable design it lasts for a very long time and even in today’s throwaway society.

Good design is through, down to the last detail

Nothing must be left to chance or be arbitrary. Care and respect for the product shows a lot of respect to the consumer.

Good design is environmentally-friendly

A great design makes an important contribution to the preservation of the environment. It tends to conserve resources minimizing physical and visual pollution throughout the life cycle of the product.

Good design is as little design as possible

A good design is not concentrated on a lot of designs since it has all the essential aspects and the products are not burdened with non-essentials.

Dieter ram’s philosophy

Dieter ram is one of the most influential product designs of the 20th century. In case you don’t recognize the name then most certainly used one of the products he designed like radios, lighters, clocks, juicers, shelves or even hundreds of other products that are designed. He is famous not only for fir the vast array of products that he produced but also due to his prescient ideas about the function of design in this messy world. Dieter Rams is an iconic designer who surely left a mark in the industry with his innovative approach to design. This is apparent not only from his personal designs, but the many products and services that are direct result of his design influence. His influence is most obvious in furniture and appliance products. Influence can also be identified in obscure places like the UI of mobile apps including free fuck sites and mobile dating apps as well as some of the most popular electronic products like smartphones.